Category: Inspiration

Great Example of Learning and building Tutorials

Guy Kawasaki posted The Art of the Tutorial, an article for his American Express Blog . In his article, he discusses how companies, or any web site should be able to explain their business in under 2 minutes to a new client, customer or visitor. He show cases some examples for his newer startup AllTop, which I’ve posted about before as well as the production company who designed the tutorials and has produced all 3 examples he demonstrates.

They do a great job of showing, in this case, how to cook something using still shots/photography, a voiceover and simple directions. It’s a great example of how designers, instructors and everyone involved in e-learning should take into account on how to teach our audiences. I love the treatment and its effective. This technique can be applied to any business, idea, or training, think about it when you start your next production. Would love to hear your thoughts. Web Link: http://www.startcooking.com

Have you seen the great content on TED? http://www.ted.com/

I was first introduced to the TED talks, about 2.5 years ago, when Al Gore created his documentary An Inconvenient Truth.TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds.  The annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes). One of the greatest assets for web users is they have moved more and more of their content to the web for everyone to see. There’s a lot to learn, some fun, some serious and inspiring content. If you are not familiar with the content, I would recommend checking out a clip at least once a week. http://www.ted.com/


Stories your parents told you…

Remember that classic story that you parents told you everytime you complained, asked for something or misbehaved? Mine was always the “classic” myth about having to go to school everyday in the blizzard with a foot of snow, walking uphill both ways. 

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I was thinking about this recently while prepping for a Design session I presented at Training Magazine’s 2009 Conference. I came with the following stories that I will start to share with my little one:

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Creating a Drop Shadow for Text
When I started using Photoshop, we had to buy a special Wow book in order to follow 3 pages of steps which involved, creating your text, selecting the text with the magic wand, inverse selection,   creating an alpha channel, dropping the selection, reselecting the alpha channel, offset, applying the treatment and then the client would ask you to tweak it. I didn’t have access to the book while writing this so it may be a little off but I think the longer the better for the story.
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Today, you are lucky, in just about every program, you can just select a piece of text and click shadow.

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I didn’t get my first cellphone until I was in my mid-20’s. They didn’t really exist prior and it was expensive but I had to have it. Today all the kids have one. 

When we were growing up there was no web. 

We had to use a single button mouse to work with our computer, at least if you were a mac user during the first 15 years.

Lastly, the iPhone, the ultimate interface for interacting with content. More about this in a future post.