Guy Kawasaki posted The Art of the Tutorial, an article for his American Express Blog . In his article, he discusses how companies, or any web site should be able to explain their business in under 2 minutes to a new client, customer or visitor. He show cases some examples for his newer startup AllTop, which I’ve posted about before as well as the production company who designed the tutorials and has produced all 3 examples he demonstrates.
They do a great job of showing, in this case, how to cook something using still shots/photography, a voiceover and simple directions. It’s a great example of how designers, instructors and everyone involved in e-learning should take into account on how to teach our audiences. I love the treatment and its effective. This technique can be applied to any business, idea, or training, think about it when you start your next production. Would love to hear your thoughts. Web Link: http://www.startcooking.com