Hello Design · Architect · Tech · Tennis · Dad

Hi, I'm Nick — I design, architect & build learning experiences.

Co-founder & Chief Learning Architect at Sealworks. 34+ years of turning ideas into prototypes, courses, apps, and platforms — for startups, Fortune 500s, reaching millions of learners every year.

34+ yrsOf studio practice
4M+Learners reached yearly
3Resource notebooks
160+Tools curated
Nick Floro
Nick FloroDoylestown, PA
01 — What I'm up to

Recently shipped, right now, & what's next.

A live snapshot — updated whenever something interesting changes.

NowActive
ATD26 sessions in LA

Four talks on AI in L&D, prototyping, and design thinking. Booth 931 with the Sealworks crew.

May 17–20, 2026
AI prototyping workshops

Helping teams use Claude, Lovable & v0 to spike ideas in hours, not weeks.

Ongoing · cohort-based
Curating Cool Apps for Learning

160+ tools and counting — adding 5–10 new picks each month.

Monthly drops
NextSoon
Launchcycle

Sealworks' own task & project tool — refreshing the engine and rolling out a redesigned client experience.

Q3 2026
Basil — a new learning platform

Create, track, and connect learning experiences. A modern hub for cohorts, content, and outcomes.

Late 2026
Speaking at DevLearn

Returning to the stage for a session on AI-native learning design.

November 2026
02 — In my orbit

Four sites, one obsession — making learning better.

The studio, the personal practice, and three resources of apps, tools, and ideas for you to grow. Each feeds the next.

03 — On the shelf

What I'm reading — over and over.

A short list of the books I keep gifting, citing, or re-reading.

The Design of Everyday Things
Don Norman
Foundational
The Design of Everyday Things
Don Norman

Still the clearest explanation of why doors confuse people — and how to design things that don't.

Amazon ↗
Sprint
Jake Knapp
Sprint
Jake Knapp

The five-day playbook that cured my "let's-have-another-meeting" addiction.

Amazon ↗
Make It Stick
Brown · Roediger · McDaniel
For L&D
Make It Stick
Brown · Roediger · McDaniel

If you build learning experiences and haven't read this, stop everything.

Amazon ↗
A Pattern Language
Christopher Alexander
A Pattern Language
Christopher Alexander

Architects gave us this gift, and software people are still mining it.

Amazon ↗
The Mom Test
Rob Fitzpatrick
The Mom Test
Rob Fitzpatrick

A 90-minute read that fixes 90% of bad customer interviews.

Amazon ↗
Refactoring UI
Adam Wathan · Steve Schoger
Refactoring UI
Adam Wathan · Steve Schoger

The book I wish I'd had as a junior designer. Practical and opinionated.

Amazon ↗
Creativity, Inc.
Ed Catmull
Creativity, Inc.
Ed Catmull

Pixar's playbook on protecting fragile ideas from the people who'd kill them too early.

Amazon ↗
The Ride of a Lifetime
Robert Iger
The Ride of a Lifetime
Robert Iger

Lessons from 15 years running Disney — leadership, taste, and big bets.

Amazon ↗
Insanely Simple
Ken Segall
Insanely Simple
Ken Segall

The obsession that drove Apple — and a great primer on simplicity as a discipline.

Amazon ↗
Doom Guy
John Romero
Doom Guy
John Romero

Life in first person. A wild reminder of what small teams can ship.

Amazon ↗
Build
Tony Fadell
Build
Tony Fadell

An unorthodox guide to making things worth making — from the Nest & iPod creator.

Amazon ↗
Hooked
Nir Eyal
Hooked
Nir Eyal

How habit-forming products get built — and the ethics of using the model thoughtfully.

Amazon ↗
I Am Spock
Leonard Nimoy
I Am Spock
Leonard Nimoy

A craftsman's memoir on inhabiting a character — and the art of restraint.

Amazon ↗
Console Wars
Blake J. Harris
Console Wars
Blake J. Harris

Sega vs. Nintendo — the scrappy underdog playbook for taking on a giant.

Amazon ↗
The Rise of AI
Recommended
The Rise of AI
Various

Essential reading for anyone designing in the AI-native era.

Amazon ↗
The Making of Prince of Persia
Jordan Mechner
The Making of Prince of Persia
Jordan Mechner

A working journal from one of gaming's pivotal moments. Pure craft, pure honesty.

Amazon ↗
Loonshots
Safi Bahcall
Loonshots
Safi Bahcall

How to nurture the wild ideas that win wars, cure diseases, and transform industries.

Amazon ↗
Atomic Habits
James Clear
For L&D
Atomic Habits
James Clear

Tiny changes, remarkable results. The clearest playbook I've found for designing systems that produce lasting behavior change.

Amazon ↗
Design for All Learners
Sarah Mercier
For L&D
Design for All Learners
Sarah Mercier

A practical playbook for building accessible, inclusive learning experiences — accessibility baked in from the start, not bolted on at the end.

Amazon ↗
Design for How People Learn
Julie Dirksen
For L&D
Design for How People Learn
Julie Dirksen

The friendliest, most practical intro to learning science I've ever handed a junior designer. Worth re-reading every couple of years.

Amazon ↗
Analytics for Instructional Designers
Megan Torrance
For L&D
Analytics for Instructional Designers
Megan Torrance

Finally, an analytics book written for IDs — not data scientists. Clear, practical, and the missing piece for proving learning actually worked.

Amazon ↗
The Modern Learning Ecosystem
JD Dillon
For L&D
The Modern Learning Ecosystem
JD Dillon

A blueprint for L&D that fits the way people actually work today — flow-of-work learning, content + community + coaching, all stitched together.

Amazon ↗
04 — Conferences

Where to find me in 2026.

Speaking, sponsoring, or just attending. Want me to participate, share, or keynote at your event? Reach out →

05 — What I do

What I do.

33+ years, a studio, a lot of sketching, imagining, architecting, playing — and four ways I help teams launch new experiences.

Nick Floro is a co-founder and Chief Learning Architect at Sealworks Interactive Studios, with more than 33 years of experience designing and developing learning experiences, applications, and web platforms.

He specializes in the intersection of design, technology, and learning — helping teams turn rough ideas into effective, learner-centered solutions.

Nick is passionate about teaching, sharing, and inspiring others, and is known for sketching, imagining, and prototyping innovative concepts that engage audiences of all ages.

His work has helped create learning experiences that reach millions of learners worldwide yearly — from K–12 to enterprise.

01 / Discover

Experience Design

Research, strategy, and interaction design. Start with the user, work backwards. Storyboards, journey maps, the whole kit.

UXResearchIA
02 / Design Thinking

Sketching & Prototyping

From low-fi paper to working AI-built prototypes in hours. The fastest path from idea to "let's try it."

FigmaClaudeLovable
03 / Build

Web & App Development

Scalable web apps, mobile apps, and platforms built to evolve with your business. Full-stack, full-cycle.

AWSPythonNativeCloud
04 / Launch

Amazing Experiences

Learner-centered content, tools, apps, and platforms that scale, grow, and are designed from the ground up around your audience.

DesignTechnologyL&D
06 — Say hi
Nick Floro

Got an idea? Let's talk.

Whether you're prototyping your first app or scaling a platform to millions, I'd love to hear about it. Coffee chats welcome.

Sealworks Interactive Studios
31 W Ashland St, Doylestown PA 18901
(215) 369-9640

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