Hollywood Storytelling 101
presented by: Gordon Lewis
Gordon???s Hollywood storytelling 101 has 10 rules for using storytelling techniques to engage learners: know your audience, appeal to the emotions, show, don???t tell, know what???s at stake, let plot flow from premise, open with tension, keep it moving, up the ante, highlight the turning point, and end with tension resolved . Gordon will show you how to engage your learning audience by creating and producing interesting and engaging e-learning scripts. He will use stories to create an environment that supports learning. Using several styles and techniques, he will show you how to light up the screen and peak your learner???s interest.
Gordon???s screen credits include TV comedy hits such as Amen, Family Matters, and In Living Color, as well as documentaries (Small Steps,Big Strides: The Black Experience in Hollywood) and animated fairy tales (Happily Ever After: Fairy Tales for Every Child). He is a member emeritus of the Writer???s Guild of America. In the late 1990s, in the interest of shorter hours and career longevity, Gordon transitioned to instructional design. He has since developed interactive courseware for United Airlines, Price-Waterhouse, Cisco Systems, Traveler???s Insurance and other corporations. He is now employed as a content strategist for the University of Toyota, where he designs online courses for Toyota, Lexus, and Scion.